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Book 5-Week Masterclass

Join our live, weekly comprehensive masterclasses led by industry experts Anna Whalley and Sarah Johnson. With over 40 years of combined experience, we provide retailers with proven tools, strategies, and insights to elevate their product-based businesses to the next level.

5 Masterclasses (5 Hours in Total) — £975 inc VAT

Weekly Live Online Zoom Sessions

Experience engaging, interactive sessions that deliver practical, actionable strategies tailored to transform your business.

Receive dedicated support and guidance

Gain insights and guidance from Anna and Sarah to help you apply the masterclass strategies effectively.

Plus, FREE RESOURCES with every session!

Access easy-to-follow templates and actionable tips to accelerate your business growth from day one.

Week One: 1st May 2025 - 10am

Strategic Planning: Boosting Efficiency and Managing Risk

Kick off your journey with an introduction to merchandising fundamentals and their crucial role in business success.

  • Introduction to Merchandising: Understand the core principles of merchandising and how they drive sales, profitability, and growth.
  • Critical Path Management: Master the creation and use of clear timelines to ensure on-time product launches that meet customer expectations.
  • Production Planning: Dive into supplier relationships, lead times, and stock management to optimise your supply chain.
  • Practical Tool: Receive a Critical Path Tool to apply these strategies right away.


Week Two: 8th May 2025 - 10am

Plan Your Path to Profit: Mastering Sales Forecasting

Learn how to create actionable sales plans and refine forecasts to achieve profitability and manage cash flow effectively.

  • Sales Planning Fundamentals: Set clear goals and develop a sales plan based on data, trends, and key events.
  • Forecasting in Action: Adjust your sales forecast in real time to stay ahead of performance shifts.
  • Practical Applications: See how your sales plans connect with cash flow, stock management, and marketing strategies.
  • Tools for Success: Get a Lessons Learnt Template and a Sales Plan Tool to put your learning into practice.


Week Three: 15th May 2025 - 10am

Mastering Stock Planning: Meet Demand and Unlock Cash Flow

Discover how to manage stock effectively to meet customer demand while optimising cash flow.

  • Stock Planning Fundamentals: Align stock levels with sales plans to reduce costs and meet demand.
  • Phasing and Cover Calculations: Master forward and spot cover calculations, using intake phasing to optimise cash flow and streamline supply chain lead times.
  • Optimising Stock Mix and Visibility: Learn strategies to reduce excess stock, minimise markdown risks, and manage seasonal and continuity products.
  • Practical Tool: Use your new Linecard Tool to manage stock and keep your plans on track.


Week Four: 22nd May 2025 - 10am

Maximising Profit: Mastering Margins and Pricing Strategies

Delve into strategies that maximise profitability through effective margin and pricing management.

  • Understanding Margins and Pricing: Learn how to calculate and balance planned vs. actual margins for sustained profitability.
  • Building a Pricing Strategy: Develop pricing structures that align with your brand, customers, and market position.
  • Managing Profitability: Control channel costs, negotiate supplier terms, and adapt to margin-impacting factors like discounts, returns, and market fluctuations.
  • Practical Tool: Use your Blended Margin Calculator to evaluate profitability across your business


Week Five: 5th June 2025 - 10am

Profit-Driven Trading: Boost Sales, Reduce Risk

Leverage trading insights to boost profit, reduce risk, and make data-driven decisions.

  • Understanding Trading: Learn to analyse performance, identify opportunities, and adjust your plans to maximise sales and profits.
  • Key Metrics for Success: Dive into key metrics like rate of sale (ROS), sell-through (STR), margins, and availability to drive strategic decisions.
  • Optimising Growth and Managing Risk: Gain actionable tips on stock management, pricing, and using data to capitalise on trends and minimise losses.
  • Tools & Support: Access a Trading Summary and Uplift Calculator, plus a live Q&A to tackle your specific challenges.
Book 5-Week Masterclass

Can't make this intake?

No problem! Our next sessions will run in September, and you can register your interest now to be the first to hear when enrolment opens.

Upcoming Masterclass Dates:

Week One: 11th September – 10am

Week Two: 18th September – 10am

Week Three: 25th September – 10am

Week Four: 9th October – 10am

Week Five: 16th October – 10am

Don't miss out—be ready to unlock profit potential and take control of your stock, sales, and margins with confidence. Secure your spot for the next intake today!

Join the September Waitlist

What our clients say

I really did enjoy the course. We now have a weekly trade meeting and have implemented the critical path, which we also review at this meeting each week. I found Anna and Sarah to be both highly knowledgeable and experienced, offering great advice in an accessible way. Completing this course has enabled me to make positive changes that are already benefitting our business.

Liz

Liz Customer Services and Operations Manager, HotTea Mama

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